Everyone wants to see his business on the top and everyone wants more and more sales. I would recommend it to all of those who want to pursue Digital Marketing because this is the never-ending future. Now come to the actual topic which is what is Digital Marketing. It provides a complete platform to promote any kind of business by using online digital devices and connections. DM allows you to promote your business on the spot and dramatically increases sales as much as you want.
It is pertinent to mention here that there is a number of channels in Digital Marketing that you may use to promote your businesses. I would like to let you know where the difference between online digital marketing channels and offline digital marketing channels.
Online Digital Marketing Channels:
- Search Engine Optimization
- Search Engine Marketing (Pay Per Click Services)
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- Video Marketing
- Email Marketing
Offline Digital Marketing Channels:
- TV and Radio Marketing
- SMS Marketing
- Electronic Billboard Marketing
Let’s talk about Online Digital Marketing Channels First:
Internet marketing or online advertising is referred to as online digital marketing channels. The following few are the major types:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process to optimize your website in different search engines to get a higher rank like Google, Yahoo, Bing, etc. With the help of SEO, you will be able to rank any kind of product or website in search engines on specific keywords. Once you get the top rank you can drive more and more traffic to your website. More traffic means more visitors and more visitors means more sales.
Search Engine Marketing (Pay Per Click Services)
SEM is referred to as Search Engine Marketing is also known as Pay per Click Services. It is a process to gain traffic on a website by purchasing ads from search engines. You may also say it’s a bypass of SEO because simply you have to pay to search engines to get top rank. Once you pay, your website gets top rank immediately.
In simple words, Content Marketing is the marketing to promote a brand or business by sharing entertaining, educational, informative, useful, or insightful information that will improve user interest and help them to improve their lives. Basically, it is designed to obtain a very specific target audience.
Social Media Marketing
Social Media Marketing is a way to market your business and run your business through social sites like Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and others. It is the most powerful way to reach prospects and customers as I would like to tell you here, there are more than 3 billion people who are using social media.
Affiliate Marketing is the most eminent way to earn money online by selling products of others through your blog or website. Simply, you have to get potential customers, generate sales, and earn commission in reward.
This is another popular way to promote a brand or business by using some short explainer videos. In Video Marketing, create 2-5 minutes of videos on specific topics about your brand or business by using content from articles and spreading all those videos on various video channels like YouTube, Daily Motion, etc.
It is the process to share your message with the targeted audience through email. There are some platforms over the internet that send bulk emails to send your commercial message to relevant people.
Now, take a look at some Offline Digital Marketing Channels
A way of marketing in which electronic devices are included but the internet connection is not necessary. TV Advertisement, Radio Marketing, and Electronic Billboards are the most popular examples of Offline Digital Marketing Channels.
Note: If you are not cleared yet and want more info about what is Digital Marketing? Simply, comment below.